What is a trademark?
A trademark is a word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one party from those of others. Trademarks are used to help the public identify the original creators of a product or service. Registering a trademark is an important step towards protecting your business.
Benefits to registering your mark:
- Nationwide protection
- Presumed validity of the mark if you have to sue
- Additional remedies in court if you have to sue for infringement
- May increase the value of your company by preventing competition from using similar marks to yours
- Registration with the USPTO will discourage others from trying to use your mark
What can be trademarked?
Anything that distinguishes the goods of your party or company from another qualifies. A phrase, word, symbol, device, or even a color are all eligible for a trademark.
When should you file your trademark?
Early! Before you commit to a business name or spend money marketing it. Trademarks protect your business and allow you to differentiate from other companies. Avoid the costly mistake of waiting until after you choose a company name or logo. There’s no guarantee your trademark registration will be approved. We would hate for you to waste your time and money.
Let True Lawyer licensed and trained trademark attorneys file your trademark application and increase your chance of having your trademark application approved.
*please note the filing fee is for federal trademarks*